Efficiency saves money. Everything in today's market is geared toward efficiency. As a student, I often cross paths with those who major in Interior Design, due to the similarity of our interests. So over time I've developed some questions to the expectations of a designer, and the methods by which a design can be produced.
Most people are still asked (if not required) to render plans by hand. I know that hand-rendered layouts often look amazing, but as with construction and BIM, I'm certain that they could be phased out as people become more efficient in their careers. I am advocating SketchUp and its use in Interior Design. SketchUp's "styles" do the trick when it comes to presenting materials, and can make any model look like a hand-drawn picture. And when it's all done, a functional model is already completed! I haven't seen many people really harness the technology yet, and I highly recommend it!! :-)
*Visualization models used by way of creative commons license from the following Google Sketchup users: caspkeeley, HODAPPdesigns, IDW, gaj, l_a_scorpio, STONEFREE, zeuss, Acorn
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